May 2011

Soap Operas and Telenovelas in the Digital Age: Global Industries and New Audiences by Diana Isabel Arredondo Ríos and Mari Castañeda

Soap operas and telenovelas are watched by millions of people around the world every day. As cultural, social, and economic phenomena,soap operas and telenovelas examining them will further our understanding of the role of global media content in the digital age. Moreover, as these programs continue to be exported and transformed at regional levels, and through digitalization, it is more important than ever to analyze where the genre has been, where it is now, and where it is going.

About the authors: Diana I. Rios is Associate Professor in the Department of Communication Sciences and directs the Institute of Puerto Rican and Latino Studies at the University of Connecticut, Storrs. Her research and teaching includes examinations of content such as news and entertainment, and the audience’s functional use of media. She studies race/ethnicity, culture, gender and sexuality in media, and intercultural communication processes.
Mari Casta eda is Associate Professor in the Department of Communication and the Center for Latin American, Caribbean, and Latino Studies at the University of Massachusetts, Amherst. Her research includes political economy of global communication, and Latina/o media studies.